Adjusting my hp for wordpress.

It was in 1995 when I first celebrate my Aidilfitri in KL. There were not many people in Taman Melati where my parents-in-law house is. I still remember it is only a few houses that are lighted – maksudnya ada orang la masa malam raya pertama tu.

Yesterday, 2009 Syawal – Raya pertama… ramainya orang tak balik kampung. So this is what I mean. KL has changed. Kereta banyak kat KL. Sembahyang raya pun ramai.

I start figuring out why this happen:

• People who live in KL is now older and KL is becoming a kampung to them
• Their grandparent or their parents dah tak ada. So only bapa sedara je ada. Thus, diaorang balik on Raya pertama lepas sembahyang atau Raya kedua

Similarly in business, we must change. The world has changed from industrial age to information age. I think many people has changed. You also has changed. Now, how we use the information that is important.

Who can leverage the information and put it into use will gain a lot. Look at Tony Fernandez, google, facebook… They were unknown before but became the household name globally in a very short period.

Time raya ni la I nak tanya Mr Godil how to optimise my new blog www.caliph.my. How to brand it as the best unit trust consultants blog in Malaysia. How can people who would like to join this unit trust industry – do it easier, faster and more efficient.

Akhir kata:

Selamat Hari Raya Aidilfitri. Maaf  Zahir & Batin

No sacrifice, no victory

Arif at Kampung in Melaka.

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Arif Ismail, Kak Azah and Caliph Consultants are conducting a FREE Saturday 11:15tgh one-hour seminar on how you can be a successful unit trust agent. Register at www.myUnitTrust.com/seminar or call us at 013-3640043. First come first serve basis. We can accommodate only 10 participants per session.

From Monday to Wednesday, what my activity was… only delivering Aidilfitri gift to my clients. If there are clients wanted to invest, then I ask them to invest. But not to convince or persuade them to sign as the time is very limited.

I wanted to take leave on the last 10 days of Ramadhan so all gifts for clients must go before tomorrow. Alhamdulillah 90% of my clients are in Menara TM surrounding. Else, I got to take longer time. I even drive back to see my mom kat kampung Bukit Rambai and then give the gifts to my clients at Pengkalan Balak cable station.

So now 4:15 pm Wed 9 Sep 09… dah selosai bagi semua raya gift. What lesson can be learned here is that… it takes me 3 days just to deliver the raya gift to all my unit trust clients. Next year, I should minus this day as the non-sales day and focus earlier to close sales dyring Ramadhan.

Another thing is that, we need to allocate the budget for raya gift to our clients in the begining of each year so that you have enough money to spend for your client. Your client will appreciate it. And… the best thing is that, their neighbour at office will see the gift and ask me how come their unit trust consultant don’t give them any… You will attract many more clients silently.

This is the time I should brand Caliph Consultants to my clients as well as the prospects. I put my sticker on top of the gift but a little bit small. Next year, InsyaAllah I’ll put bigger and bold. You know for just about 15c a piece, you can make yourself difference from other unit trust consultant.

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Arif Ismail, Kak Azah and Caliph Consultants are conducting a FREE Saturday 11:15tgh one-hour seminar on how you can be a successful unit trust agent. Register at www.myUnitTrust.com/seminar or call us at 013-3640043. First come first serve basis. We can accommodate only 10 participants per session.

Tahniah kepada semua…rezeki bulan Ramadhan.